Product Marketing for B2B SaaS

In today's AI-enabled landscape, B2B software companies need marketing outcomes, not more capacity. I bring experienced product, growth and demand gen marketing leadership that improves funnel and pipeline quality, velocity and win rates — without the commitment of permanent headcount.

Bridging Product, Sales, and Marketing

As a product marketing leader with 15 years' experience, I bridge Product, Sales, Marketing, and Commercial teams with shared intelligence and frameworks. I improve pipeline quality, win rates, and sales velocity through precise GTM tooling and effective marketing and sales enablement.

My strategic, collaborative approach solves complex business challenges for B2B software companies in high-growth and acquisition environments.

Learn more about my approach

How I Can Help

  • Product Marketing & GTM Strategy

    Develop and execute go-to-market strategies that drive pipeline and revenue growth.

  • Fractional CMO & Marketing Leadership

    Executive marketing leadership that generates multi-million £ pipelines from scratch.

  • Commercialization & Product Market Fit

    Help early-stage companies commercialize IP and achieve product-market fit.

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  • “His practical experience across product management, go to market and demand gen functions gives him the ability to see the bigger strategic picture as well as the tactical details. It also enables him to take on projects and identify areas for improvement very quickly, which he then delivers with an effective, lean approach.”

    LinkedIn Recommendation

  • "His expertise in product marketing strategy is exceptional. Gordon has an instinctive understanding of how to position products in competitive markets and craft go-to-market approaches that resonate with customers and sales teams alike. Watching him work through complex marketing challenges taught me more about strategic thinking than I could have learned anywhere else."

    LinkedIn Recommendation

  • "I hired Gordon to help bring my technology to market not because I wanted a Scottish perspective on a London Tech start-up but because I felt he was the best person for the job."

    LinkedIn Recommendation

Ready to Accelerate Your Growth?

Let's discuss how product marketing and GTM strategy can drive your business forward.

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