Scaling B2B SaaS Through Strategic Product Marketing.
Experienced Product Marketing Leader
I'm a product marketing leader with 15 years' experience scaling B2B software businesses through go-to-market strategy, pipeline generation, and acquisition integration.
My core expertise is in product marketing, with additional strengths across demand generation, digital marketing, and product management. I've contributed to a £1.1bn private equity exit, led product marketing for an aviation safety software launch that achieved #1 market position with £10m+ revenue, and generated 8-figure pipeline through my strategic, integrated approach to demand generation.
I'm experienced in integrating the product and marketing processes in acquired businesses and bring a strategic, collaborative leadership style to solving complex business challenges.
Discuss, Decide, Do
I bring an execution-oriented, collaborative leadership style to every engagement. My methodology ensures we thoroughly understand the challenge, make clear decisions based on evidence and experience, and execute flawlessly.
This approach has proven successful across product marketing, demand generation, and product management challenges - from launching new products to integrating acquisitions to turning around underperforming marketing functions.
I work with companies who understand that marketing success isn't about team size—it's about results. My engagements focus on measurable outcomes: pipeline conversion rates, ICP fitness, sales velocity, and win rates. You get senior-level skills, expertise, methods and proven frameworks without the cost and commitment of permanent headcount … or the time wasted on trial and error when you attempt to DIY.